Burgeoning Demographics

It was around the time I was standing in the shower on my fifth beer of the evening that it occurred to me that the secret of mobile app development is probably in the discovery of untapped demographics.

The question isn't so much 'what do people need?', but 'who is capable of using a smartphone that doesn't already have a dating app specifically tailored to their needs?'

The answer is pretty clear, and as it turned out I had already thrown together some concept art to reinforce a joke I had made early that evening, which in hindsight was probably the reason I was drinking beer in the shower wondering if an otter could even use a smartphone.